Gavin
Gavin Pyott
I run a portfolio of ecommerce brands and other digital ventures. Research, ads, content, the catalog.
Brands
Work
- Advised domestic and international clients on the platform, design, and inbound marketing.
- Led each engagement through launch.
- Counsel on SEO, SEM, social, and Google Analytics.
- More than $200,000 in annualized revenue.
- Built advertising programs for hospitality clients.
- Produced campaigns and managed accounts from brief through placement.
- Pipeline and correspondence in HubSpot.
- Directed hosting, SEO, and social for a book of clients.
- Salesforce for the account book.
- Google Analytics reviews with recommendations to grow traffic.
- Briefed design through Jira against scope, date, and objective.
- Commissions and rebates for the sales organization.
- Sales reports on performance, key customers, and order status.
- North American P&Ls from SAP, prepared for EPM at month-end.
- Rolling forecast for revenue, structural costs, and gross profit.
- Steering-unit expenses read against the P&L.
- Monthly performance in multiple currencies, with forecast.
- Forward sales pattern from history, working days, and projected revenue.
- Accruals for commissions and structural costs.
- Customer map after a company-wide restructuring.
WoW Award. Assumed regional-controller work on the close and rebate payments.
- North American marketing cost centers, compiled and consolidated for month-end.
- Monthly marketing spend to the department and Japanese headquarters.
- Forecast and quarterly performance across the marketing book.
- Commentary on Canadian and marketing financials.
- Cost-center forecasts gathered and uploaded to EPM.
- Marketing accruals closed with the month.
- Global P&L for week-over-week performance across major countries, used to direct advertising and resources.
- Promotional work measured for financial impact.
- Marketing cost centers held to the daily P&L and the budget.
- Monthly scorecards for new and repeat orders, sales, returns, and acquisition cost.
- Daily marketing spend and ROAS model.
- A portfolio of ecommerce brands across Amazon, Shopify, Etsy, and international marketplaces.
- Research, ads, content, and the catalog, with Helium 10, Jungle Scout, and Google Trends in the mix.
Education
- Bachelor’s Degree, International Business.
- Men’s lacrosse, 2012-2015.
- CFA Level I.
- Credential ID 8850216.
- Master of Business Administration, Marketing / Marketing Management.
- Argyros College of Business and Economics.
Languages
- EnglishNative
- GermanFluent
- SpanishProficient
Skills
- Seller Central
- Brand Registry
- A+ Content
- Amazon Ads
- Google Ads
- Meta Ads
- Shopify
- Excel
- SAP
- Helium 10
- Jungle Scout
- Brand Analytics
- P&L
- Financial modeling